Advocacy Team
Advocating Blue Oceans Enabling Co-Creation
Our Blue Ocean Advocacy Team champions collaborative industry transformation.
We go beyond competitive positioning, fostering structured co-creation among enterprises, institutions, and policymakers to unlock new value spaces and sustainable ecosystem growth.
Paul Wong
- Business & Project Strategic Development Chief Coach
- Regional Director, Greater Southeast Asia – Yimeng Online （China）
ADVOCATION:
Sustainable growth is not built on isolated success,but on interconnected stakeholders and standardized systems that endure.
PRIINCIPLES
- Stakeholder Interconnection
- Standardization as a Growth Enabler
- Long-Term Value Over Short-Term Wins
SPECIALTIES
- Business & Project Strategic Development
- Blue Ocean Strategy Design
- Standardization & Scalable Frameworks
- Cultural Value & Emotional Connection Strategy
- Ecosystem-Based Monetization Model
洪瑞 IBRAHIM (CHINA)
China–Malaysia Industry & Trade Collaborative Development Strategist
ADVOCATION
A China–Malaysia collaborative development model centered on focus, precision, and standardization—driven by high trust and clear mechanisms to enable scalable, replicable, and sustainable collaboration across industry, projects, and trade.
PRINCIPLES
- Focus First. Collaborate with Precision
- Standardize the System
- Lead with Trust.Grow Together for the Long Term
SPECIALTIES
- China–Malaysia industry & trade collaboration strategy
- Precision cross-border resource matching
- Standardized incubation frameworks
- Project coordination and execution
- Long-term partnership management
ADRIAN LU (CHINA)
China–Malaysia Industry & Trade –
China Regional Strategy & Resource Leverage Director
ADVOCATION
A China–Malaysia cross-border collaboration model built on trust and long-term vision, leveraging structured strategy and integrated resources to drive scalable and sustainable growth in cultural tourism, trade, and industry.
PRINCIPLES
- Respect Culture. Lead with Trust
- Build Clear Structures. Advance through Collaboration
- Stay Outcome-Driven
SPECIALTIES
- China-side strategy for China–Malaysia collaboration
- Government and institutional coordination
- Ningxia resource integration
- Bilateral project execution and management
- Cross-border cooperation frameworks
DUPENGZE (China)
China–Malaysia Media & Data Strategy Architect
ADVOCATION
A trust-based China–Malaysia collaboration model enabling structured, scalable, and sustainable growth across tourism, trade, and industry
PRINCIPLES
- Respect Culture. Lead with Trust
- Build Clear Structures. Advance through Collaboration
- Stay Outcome-Driven
SPECIALTIES
- China-side strategy for China–Malaysia collaboration
- Government and institutional coordination
- Ningxia resource integration
- Bilateral project execution and management
- Cross-border cooperation frameworks
AZREIL
Halal Industry Internationalization Ecosystem Strategist
ADVOCATION
The halal industry must move beyond fragmented growth and transactional trade.
Sustainable global expansion requires trust-based standards, interoperable digital systems, and coordinated cross-border integration
PRINCIPLES
- Standardization Builds Trust
- Digitalization Enables Scale
- Ecosystems Over Silos
SPECIALTIES
- Strategic advisory for halal platforms & initiatives
- Digital ecosystem strategy for halal markets
- Cross-border halal market expansion & internationalization
- Multi-stakeholder ecosystem integration
- Strategic advisory for halal platforms & initiatives
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KM CHEW
Developer of Demand-Driven Data Capital Systems
ADVOCATION
Demand-driven systems that transform
fragmented data, strategies, and initiatives into structured, scalable, and capitalizable value ecosystems
PRINCIPLES
Demand-Driven, Not Technology-Driven
Standardization Enables Scalability
Long-Term Value Orientation
SPECIALTIES
Market-Aligned Technology Architecture Design
Data Precision & Capitalization Framework Development
End-to-End User & Data Lifecycle Engineering
Enterprise-Grade Data Governance & Security Architecture
Strategic Alignment of IT Systems with Business Planning
KC TAN
Director of Media Matrix System Development & Management
ADVOCATION
Media goes beyond fragmented content and short-term campaigns.
It is not about clicks alone, but about structure, trust, and lasting impact
PRINCIPLES
- Systems Over Fragmentation
- Value and Trust Before Traffic
- Long-Term Impact Orientation
SPECIALTIES
- Media Matrix System Design & Development
- Cross-Channel Media Integration & Architecture
- Content, Data, and Strategy Alignment
- Standardized & Scalable Media Frameworks
- Trust-Based Brand Communication Systems
DESMOND HO
Director of Data Matrix System Development & Management
ADVOCATION
Data is not meant to be collected and displayed in isolation.
It should be structured, contextualized, and cultivated into a long-term asset
PRINCIPLES
- Demand-Driven, Not Tool-Driven
- Capitalization, Not Accumulation
- Structure Before Scalen
SPECIALTIES
- Data Matrix system architecture
- Demand-driven data modeling
- Multi-channel data integration & standardization
- Data-to-strategy alignment
- Continuous optimization & data capitalization