STUDY & BUSINESS CO-CREATION MISSIONS
TRAVEL × EXPERIENCE CO-CREATION MODEL
Model Overview
The Travel × Experience Co-Creation Model is built around Tourism + Experience + Industry + Co-Creation, transforming traditional sightseeing into an integrated model that creates value through cultural experiences, industry connections, product consumption, business co-creation and project development.
By integrating tourism organizations, scenic destinations and rural communities, cultural resources, specialty products, food & beverage, accommodation, wellness, enterprises and local communities, the model co-develops distinctive tourism products and projects with market appeal and sustainable revenue potential.
Areas of Co-Creation
Cultural & Tourism Experiences｜Culture, rural tourism, culinary experiences, intangible cultural heritage, eco-tourism and specialty tourism
Wellness & Health Experiences｜Health, wellness, healing, sports and the silver economy
Product Co-Creation｜Local specialty products, cultural & creative products, souvenirs and brand development
Study & Business Co-Creation｜Enterprise study tours, industry exchanges, business matching and project co-creation
Market Co-Creation｜Joint promotion, channel development, customer exchange and cross-border marketing
Project Co-Building｜Specialty destinations, experience centres, industry bases and tourism platforms
List of Project
01 YUNNAN CULTURAL TOURISM INDUSTRY CO-CREATION
Leveraging Yunnan’s nature, culture, wellness, cuisine, agriculture and rural tourism resources, the project connects enterprises, markets and channels across Malaysia and ASEAN to co-create new cross-border tourism opportunities.
Resource Integration → Product Co-Creation → Market Testing → Channel Development → Visitor Acquisition → Long-Term Operations
Beyond tourism promotion, it builds a cross-border ecosystem connecting Enterprises × Projects × Resources × Opportunities.
Categorie
1. Rural Tourism
2. Cultural & Heritage Tourism
3. Wellness & Healing Tourism
4. Agricultural & Agro-Tourism
5. Culinary & Food Tourism
6. Eco & Nature Tourism
7. Study & Business Co-Creation Tourism
8. Specialty Tourism Products & Destinations
02 HANSHUI–QINBA HALAL INDUSTRY SILK ROAD STUDY & CO-CREATION MISSION （Shannxi.Angkang)
Using Ankang’s Qinba-Hanshui culture, ecological agriculture, local industries and tourism resources as the study environment, the mission connects local opportunities with enterprises, channels, professional services and industry resources from Malaysia and international Muslim markets.
Moving beyond tourism towards:
Industry Discovery → Project Opportunities → Resource Connection → Business Co-Creation
Project Categories
1. Muslim-Friendly Tourism
2. Rural Tourism
3. Qinba–Hanshui Cultural Tourism
4. Eco & Nature Tourism
5. Agricultural & Agro-Tourism
6. Wellness & Healthy Lifestyle Tourism
7. Halal & Muslim Market Industry Exploration
8. Study & Business Co-Creation Missions
OUR STRATEGIC PARTNERS
